What Has Hot Got To Do With Hot Yoga for Beginners

Ever since its birth, the great Indian art of yoga (rather, science of yoga) has gone through massive transformation. From restricted access to a selected few to percolating down to the masses, from one school of Gurus to thousands, from preaching in one country to a hundred, yoga has seen and undergone much more than what monkeys went through to evolve into so called “us” as we stand today. The evolution and transformation that yoga has suffered / rejoiced through the thousands of years could bewilder Patanjali if He is still studying the progress of yoga in human civilization from some parallel plane of existence. There may be a number of modern aspects the inclusion and perpetuation of which He may question (like yoga fashion), but will certainly smirk at the face of those who ask, what’s ‘hot’ got to do with yoga!

Mankind has associated words like peace, tranquility, spirituality, transcendence, union with soul etc with the art of yoga. On the other hand the word ‘hot’ has been associated with the sun, the equator, volcanoes, soup, beach wear etc. When you try and merge the meaning of the two together to get some harmony, you can come to insane conclusions like ‘yoga in the equator’, spirituality in beach wear, or even, union with one’s soul through volcanoes… mix and match, and more insanity follows. But if you are really enthusiastic about the true relationship of ‘hot’ with ‘yoga’, please visit the nearest Bikram yoga studio. As you enter a room-sized oven with semi-clad people baking in it in place of chicken, you will get a fair idea of what ‘hot’ has got to do with ‘yoga’.

We owe the development and spread of Hot yoga to Bikram Choudhury who introduced the world to performing yoga asanas in a hot room, where the temperature is somewhere close to or, beyond 105ºF and humidity is maintained at 40%. The asanas can be performed in a fast pace or, slower depending upon the level of training and stamina of the learner. It is always suggested to start with a slower pace so that the heat does not bake your brains while you are too enthusiastic to enjoy the benefits to follow. A series of 26 asanas and two breathing exercises are practiced during the sessions. Intake of water some time before the session is a must to avoid fatigue. Read the rest of this entry »

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Yoga Instructors Use Online Services to Build Their Business

Many small business owners find it difficult to get started especially in today’s economy. But there are some useful ideas that might help to generate new clients and keep their business going. There are many traditional approaches to marketing that have been used before and that still generate new customers because, as you know, without customers your business will not grow. The trick is to keep those clients coming back. This is especially important for yoga instructors.

Traditional marketing techniques for yoga instructors include affiliation with a professional association that offers them networking opportunities with other yoga instructors to learn how they are growing their businesses. Sometimes they can collaborate with other instructors to form backup for their business as well as the opportunity to learn what is going on in their field. Networking within the community where they live or where their business is located can also lead to more clients. Examples of this include joining the local Chamber of Commerce or other weekly professional groups that may possibly generate new clients through the additional exposure offered.

Use of social media is a must in today’s world of Facebook and Twitter. Referrals are always a way to gain new business and social media provide ample opportunities for people to hear about you from satisfied customers. You can also start your business on a part-time basis until you feel confident that your business will thrive full time. It is important to have a niche that makes you stand out in the world of yoga. Figure out what that is and take advantage of it.

Yoga instructors offer classes that are not only a popular form of wellness but also very popular as a means of exercise. But it is also something that you can easily put off until the next week if you don’t feel like going. This means there are a lot of “no shows” that can hurt the business. Like any other similar businesses, yoga instructors rely on their classes being full. Along with that they are constantly seeking innovative methods of attracting new clients too. Read the rest of this entry »

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